Location

Selfridges Wonder Room
London Flagship

Project Summary

The Wonder Room project was a chance to reintroduce those elements of surprise and wonder to the Selfridges and create a department store for the 21st century. Inspired by the concept of Wunderkammer and Curiosity Cabinets, the Wonder Room is a luxury gifts emporium with the energy of a souk.

The Wonder Room occupies 1,800 sqm of London finest retail space on the ground floor of Selfridges’ Oxford Street store. The key element of the design is an extruded aluminium system construction of fins and showcases running around the room, creating an elegant scheme.